Our campaigning priorities
As an alliance of 21 organisations, taking collective action to protect the interests of creators is at the heart of what we do. Our mutual priorities fall into three areas: creators’ rights and artificial intelligence, creator pay and fair payment practices, and fair contract terms.
Creators’ rights in the age of AI
Creators across disciplines are losing income and work opportunities at an alarming rate as generative AI is directly competing with their services in the market. What's more, these models have been unlawfully built on creators’ works without license, remuneration or consent. Creator pay and fair payment practices
Too many creators are unfairly paid for the work they produce and the rights they grant. Unethical payment practices like late payments and work for exposure or experience instead of pay has been a growing problem since the COVID pandemic. This limits who can access creative careers. Fair contract terms for creators
The inequality of bargaining power between individual creators and those who exploit their work means that creators’ work is undervalued. Seven areas of contract terms need to be protected so that all creators, including members of the public, are protected when they sign a contract. How we take action
We lobby MPs and engage with Ministers to ensure they fully understand the challenges facing creators, especially those who work as more precarious freelancers. We regularly meet with policy makers to provide expert insight and briefings that can shape their work. We also promote members’ campaigns and coordinate messaging and actions through collective action, to maximise our impact and influence. We work with other sector partners to show a joined up voice, such as the Creators’ Rights in AI Coalition. We sit on the Creative Industries Council, represented by our co Vice-Chair Deborah Annetts. Our co-Vice Chair, Isabelle Doran, is a Board Director of the British Copyright Council.We’ve worked hard to get a seat at the table and our impact and influence has grown, having been referenced multiple times in parliamentary debates and Government policy documents. “Through the CRA, we have been better able to engage with government and make sure illustrators are included in policy discussions.
It has helped the AOI get into the right rooms, contribute to collective campaigning, and raise the specific concerns of illustrators alongside those of other creators and rights holders.”
—Rachel Hill, CEO, Association of Illustrators