Our campaigning priorities

Creators’ rights in the age of AI

Creators are losing income and work at an alarming rate, as generative AI competes with their services. And these models have been unlawfully built on their works without license, remuneration or consent. 

Creators’ Rights in AI campaign

Creator pay and fair payment practices

Too many creators are paid unfairly for their work and the rights they grant. Unethical payment practices, like late payments and work for exposure or experience, have been growing since the COVID pandemic.  

Fair contract terms for creators 

The inequality of bargaining power between individual creators and those who exploit their work means creators’ work is undervalued. Seven areas of contract terms can ensure creators are protected.

Fair Terms for Creators
Pay the Creator campaign

How we take action

As an alliance of 23 organisations, taking collective action to protect the interests of creators is at the heart of what we do. We lobby MPs and engage with Ministers to ensure they fully understand the challenges facing creators, especially those who work as more precarious freelancers. We regularly meet with policy makers to provide expert insight and briefings that can shape their work. 

We promote members’ campaigns and coordinate messaging and actions through collective action, to maximise our impact and influence. We work with other sector partners to show a joined up voice, such as the Creators’ Rights in AI Coalition. 

We sit on the Creative Industries Council, represented by our co Vice-Chair Deborah Annetts. The CIC works to help drive forward progress on key areas of growth fo the wider sector, including access to finance, skills, export markets, innovation and intellectual property. In addition, our co-Vice Chair, Isabelle Doran, is a Board Director of the British Copyright Council.

We’ve worked hard to get a seat at the table and our impact and influence has grown, having been referenced multiple times in parliamentary debates and Government policy documents.